TV-am

   TV-am was an ambitious television start-up, the first television company to offer programmes in the mornings. It drew widespread scepticism for the hype surrounding its launch. It recruited highprofile media figures including David Frost and Anna Ford (who were nicknamed ‘dinosaurs’) and predicted ITV-style success. In 1983, Ford threw a glass of wine over the Conservative politician Jonathan Aitken because she felt he had ‘betrayed’ her colleagues at the station. The programmes were innovative and ambitious (Ulrika Jonsson was a weather girl), but TV-am never achieved the ratings it set out to gain and eventually lost its franchise.
   MIKE STORRY

Encyclopedia of contemporary British culture . . 2014.

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.